BRANDrill
Voice of Business's flagship national branding competition — the first of its kind to come out of the Faculty of Business Studies, University of Dhaka. Since 2017, it has challenged undergraduate teams from across the country to solve real branding problems, from brand strategy to full TVC production.
How It Works
The format has evolved season to season, but every BRANDrill runs on the same three stages.
Case Submission
Undergraduate teams from across Bangladesh register and submit their solution to a real-world branding case online.
Workshop & Live Round
Shortlisted teams get hands-on sessions with industry mentors, then present their campaign concepts for a spot in the finale.
Grand Finale
A small group of finalists pitch full integrated marketing campaigns — TVCs, brand strategy, the works — to a panel of corporate judges.
Past Editions
Five seasons, five champions. Jump to a season for the full recap.
BRANDrill 5.0
The fifth season brought six finalist teams to a hotel in Dhaka for the grand finale. Team Jhalmuri took the championship over Team Skyfall and Team Smashed Burger, with judges from GEEKY Social, City Group, and Grameenphone evaluating the pitches. VoB frames the competition as a bridge between classroom learning and corporate-ready marketing skill.
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Team Jhalmuri
Runners-up
- Team Skyfall — 1st Runner-up
- Team Smashed Burger — 2nd Runner-up
Partners
GEEKY Social · City Group · Grameenphone
BRANDrill 2021
Run under the tagline "The Ultimate Branding Showdown," this season took teams from case submission through a live presentation round, a finalist workshop, and a grand finale built around full IMC campaign pitches. Champions Team Voyagers earned a direct internship track at strategic partner Pathao.
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Team Voyagers
Runners-up
- Bandits of Levin — 1st Runner-up
- Team GG — 2nd Runner-up
Partners
Alesha Agro Ltd · Alesha Pharmacy · Pathao
BRANDrill '20
Held entirely online due to the pandemic, season three drew over 200 registered teams — the competition’s largest field — narrowed to 8 finalists across two rounds and a grand finale. Champions Team NSY earned fast-tracked interview access to Banglalink’s internship program.
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Team NSY (Bangladesh University of Professionals)
Runners-up
- Team Extra Drill (IBA, DU) — 1st Runner-up
- Team UNDISPUTED (North South University) — 2nd Runner-up
Partners
IPDC Finance · Eclectic Education
BRANDrill 2018
The second season scaled up fast — around 200 teams registered, 50 were invited to an interactive branding workshop with industry experts, and 10 reached the grand finale at the University of Dhaka, where finalists built TV commercials and full branding concepts. Home team Goal Diggers took the championship.
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Goal Diggers (Faculty of Business Studies, DU)
Runners-up
- Neophytes (Islamic University of Technology) — 1st Runner-up
- Pyro (IBA, DU) — 2nd Runner-up
Partners
20 university club partners nationwide
BRANDrill 2017
BRANDrill’s debut season — the first-ever branding-based business competition to come out of FBS. Fifty teams entered, ten reached the final round, and finalists worked through brand building, TV commercial production, and integrated marketing campaigns under the guidance of industry mentors. Its success is what turned BRANDrill into an annual fixture.
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Second String
Runners-up
- Team Forza — 1st Runner-up
- Team Crime Master Gogo — 2nd Runner-up
Partners
City Group
Ready for the Next Season?
Registration for the next BRANDrill opens to undergraduate teams from across Bangladesh. Follow Voice of Business to be the first to know.
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